Criteo Retail Media Channel Guide – Incremental

Welcome to Incremental’s Criteo Guide.

In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.

Criteo Data Availability
Criteo Terminology
Frequently Asked Questions

Criteo Data Availability

Incremental	Criteo
Module / Dashboard	Partner Source	TW Availability	Notes
Marketing	API	Daily	Data updated by 10am ET for prior day's data (with 14-day lag for fully-stated data to account for attribution window)

* Please note that Incremental supports Target Advertising and Ulta Advertising via Criteo at this time.

Criteo Terminology

Incremental Metric	Criteo (Target) Definition	Module / Dashboard
Attributed Sales	Sales*	Retail, Marketing
Clicks	Clicks	Marketing
Conversions	Orders placed	Marketing
Cost	Spend	Marketing, Finance
Impressions	Impressions	Marketing
Engagements	Clicks	Marketing
Product ID	Product ID (TCIN)	Product Catalog
Channel Company ID	Account ID	Product Catalog

* Incremental's ad-attributed sales reflect 14-day click-through attribution. Please see Frequently Asked Questions for additional detail on differences between sales reported in Criteo's API and the Retail Media console.

Frequently Asked Questions

How can I connect my Criteo data for a channel other than Target or Ulta?

Advertisers that use Criteo's Retail Media platform to manage advertising on sites other than Target.com or Ulta.com can request additional Criteo-powered advertising channels by submitting a request.

Why do ad-attributed sales change over time?

Incremental uses a 14-day click-through attribution model for advertising, meaning that sales data incorporates any sales confirmed within 14 days of the purchaser clicking on an advertisement. Given this attribution window, it may take up to 14 days for a sale to be registered and attributed to an advertisement. Therefore, it is possible for ad-attributed sales on any given day to change for the subsequent 14 days.

Why do my ad-attributed sales look different between Criteo’s Retail Media console and the Incremental application?

Criteo’s Retail Media console allows advertisers to set attribution rules on the campaign level and these rules dictate what populates in the sales column in Criteo’s UI. On the other hand, Incremental uses 14-day click-through attribution across all marketing platforms so that users can make a more direct comparison between channels. Therefore, if any of the campaigns on Criteo are set to have a lookback window other than 14 days and/or view-through attribution, there may be a difference in the ad-attributed sales.

For Target advertisers in particular, there may be additional discrepancies related to offline sales data. As of January 2023, Criteo's Retail Media Platform includes offline sales data in its reporting for overall Target sales. However, Criteo has offered no timeline on when offline sales data is expected to be included in their API reporting. As a result, any Target advertisers may see higher ad-attributed sales numbers in Criteo's Retail Media console than they will in Incremental.

What types of data can I expect to see with a Criteo-powered integration?

This integration provides campaign-level performance metrics for all campaigns launched via Criteo, including segmentation by both product and search term. Criteo does not support demographic and geographic segmentation at this time.

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