Welcome to Incremental’s Amazon DSP Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Amazon DSP Data Availability
| Incremental | Amazon DSP | ||
| Module / Dashboard | Partner Source | TW Availability | Notes |
| Marketing | API | Daily | Data updated by 10am ET for the prior day's data (with a 14-day lag for fully-stated data to account for attribution window) |
Amazon DSP Terminology
| Incremental Metric | Amazon DSP Console Definition | Module / Dashboard |
| Attributed Sales | Total Product Sales | Marketing |
| Clicks | Clicks | Marketing |
| Conversions | Total Purchases | Marketing |
| Units Sold | Total Units Sold | Marketing |
| Cost | Total Cost | Marketing, Finance |
| Impressions | Impressions | Marketing |
| Product ID | ASIN | Product Catalog |
| Channel Company ID | Advertiser ID | Product Catalog |
Frequently Asked Questions
How are attribution and conversion metrics calculated?
Incremental’s data reflects purchases captured by Amazon's attribution and conversion tracking. Attributed sales and conversions reflect a 14-day attribution window. See Amazon's documentation for more information.
Why do attributed metrics (e.g. ad-attributed sales) change over time?
Amazon tracks conversions within a 14-day window and attributes the conversion to the date of the conversion event. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later. See Amazon's support center documentation on attribution for more information.
What types of Amazon accounts are supported?
Incremental currently supports self-service advertisers. If you wish to connect a managed service Amazon DSP account, please reach out to your account manager or file a ticket with our support team here.
What types of data can I expect to see with an Amazon DSP connection?
This integration provides campaign-level performance metrics for all DSP campaigns, including segmentation by ASIN, where available.
Have another question? Click here to reach out to our support team.