Amazon Vendor Central Channel Guide – Incremental

Welcome to Incremental’s Amazon Vendor Central Guide.

In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.

Amazon Vendor Central Data Availability
Amazon Vendor Central Terminology
Frequently Asked Questions

Amazon Vendor Central Data Availability

Incremental	Amazon Vendor Central
Metric type	Partner Source	Availability	Notes
Sales	Retail Analytics - Sales	Daily	Typically a 3- to 4-day lag, with data updated by 10am ET
Traffic	Retail Analytics - Traffic	Daily	Typically a 3- to 4-day lag, with data updated by 10am ET
Costs, subscriptions, discounts	CoOps	Monthly	Typically available by the 2nd week of the following month
Inventory	Retail Analytics - Inventory	Daily	Typically a 3- to 4-day lag, with data updated by 10am ET

Amazon Vendor Central Terminology

Retail Metrics

Incremental Metric	Amazon Vendor Central Definition
Consumer Sales	Total ordered product revenue*
Unit Sales	Total ordered units*
Discount Sales	Total ordered product revenue for discount sales
Discount Units	Total ordered units for discount sales
Subscription Sales	Total ordered product revenue for subscription sales
Subscription Units	Total ordered units for subscription sales
Amazon PDP Views	Total glance views

* Please note that these metrics will reflect shipped product revenue and shipped units if your distributor view is set to Sourcing

Finance Metrics

Incremental Metric	Amazon Vendor Central Definition
Total Revenue	Total ordered COGS*
PO Revenue	Total ordered COGS*
Consumer Returns	Total consumer-facing dollar value of returned products
Consumer Returns Units	Total units returned by consumers
Selling Fees	Total coop accrual charges
Advertising Spend	See Amazon Advertising
Merchandising Costs	Total vendor-funded discount charges
Fulfillment Costs	N/A
Inbound FC Costs	N/A
Warehousing Cost	N/A
Miscellaneous Costs	Other fees, including Born to Run fees and shipping chargebacks

* Please note that these metrics will reflect shipped product revenue and shipped units if your distributor view is set to Sourcing

Product Catalog

Incremental Metric	Amazon Vendor Central Definition
Channel Company ID	Vendor code
Channel Parent Product ID	Parent ASIN
Channel Product ID	ASIN
Channel SKUs	SKU

Frequently Asked Questions

Why does the Vendor Central integration require participation in Brand Registry?

Several of the reports that Incremental uses to provide sales and inventory data are only available to brands who have enrolled in Brand Registry and have access to Brand Analytics. Without access to these reports, Incremental will not be able to surface valuable data on and insights into Vendor Central performance.

What is the difference between the Sourcing and Manufacturing distributor views?

All Amazon vendors have access to the Sourcing distributor view in their sales reporting, but only registered manufacturers have access to the Manufacturing view. The Manufacturing view shows data for ASINs manufactured by you, regardless of who sourced the products to Amazon. The Sourcing view shows only the data of ASINs sourced directly from a vendor code in your vendor group.

Furthermore, Manufacturing reports allow users to view sales by both ship and order date. Sourcing reports, on the other hand, only support metrics based on ship date. Incremental recommends that all Vendor Central integrations be configured to use a Manufacturing distributor view when possible.

Why do my discount/subscription sales exceed my total consumer sales on certain days?

This often occurs when your Vendor Central integration has its distributor view set to Sourcing, a setting which is decided when the integration is initially established. Amazon does not provide order date reporting for Sourcing views, so any integration with such a distributor view will see sales reporting based on ship date. However, Incremental's discount and subscription sales data is sourced from coop invoices and are reported based on order date. The result is that a discount or subscription order will be recorded as part of discount or subscription sales on the order date, but the same sale will not be factored into total consumer sales until the order is shipped, which will likely be days—or even weeks—later. This is especially likely to occur when there are high-volume, limited-time promotions (e.g. Prime Day sales).

Due to the impact this discrepancy may have on your reporting and measurement, Incremental recommends that all Vendor Central integrations be configured to use a Manufacturing distributor view when possible. Please see below for details on how to switch from a Sourcing distributor view to Manufacturing.

How do I change the distributor view on an existing Vendor Central integration?

If you wish to change the distributor view for an existing integration, please submit a ticket to our support team. Your request may take up to a week to be processed.

Please note that the distributor view is a global setting at the Parent Vendor Code level within the Incremental platform. If you have multiple Incremental brands that share a Parent Vendor Code, any changes to the distributor view will impact all of your brands' reporting.

Have another question? Click here to reach out to our support team.

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