Amazon Seller Central Channel Guide – Incremental

Welcome to Incremental’s Amazon Seller Central Guide.

In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.

Amazon Seller Central Data Availability
Amazon Seller Central Terminology
Frequently Asked Questions

Amazon Seller Central Data Availability

Incremental	Amazon Seller Central
Metric Type	Partner Source	TW Availability	Notes
Sales	All Orders	Daily	Updated by 10am ET for prior day's data
Traffic	Sales and Traffic Report	Daily	Up to a 48-hour lag
Costs, returns	Settlements	At end of settlement period	Updated by 10am ET the day after settlements reports are posted (typically a 14-day cycle)
Inventory	Restock Inventory*	Daily	Inventory data: updated by 10am ET for prior day's data

* Restock Inventory reports will only be available if Amazon Fulfillment (FBA) is connected

Amazon Seller Central Terminology

Retail Metrics

Incremental Metric	Amazon Seller Central Definition
Consumer Sales	Total ordered product sales less discounts, excluding cancellations
Unit Sales	Total units ordered, excluding cancellations
Discount Sales	Total discounted sales
Discount Units	Discounted units sold
Subscription Sales	Total ordered product sales less discounts for subscription orders
Subscription Units	Total units ordered for subscription orders
Returned Units	Units returned
Amazon PDP Views	Total product description page (PDP) views
Amazon Featured Offer Sessions	Total unique user sessions where SKU was the featured offer on the PDP
Amazon Featured Offer Views	Total page views where the SKU was the featured offer on the PDP
Amazon Buy Box Percentage	Featured offer page view percentage of total page views

Finance Metrics

Incremental Metric	Amazon Seller Central Definition
Seller Revenue	Total product sales less discounts
Consumer Returns	Total consumer-facing dollar value of returned products
Consumer Returns Units	Total units returned by consumers
Selling Fees	Total referral fees and monthly seller subscription fees
Advertising Spend	See Amazon Advertising
Merchandising Costs	Total applied discounts, including subsidized subscription discounts
Fulfillment Costs	Total fulfillment and inventory placement fees
Inbound FC Costs	Total inbound FC fees
Warehousing Cost	Total storage fees
Miscellaneous Costs	Other fees, including shipping chargebacks, restocking charges, disposal fees, and more

Product Catalog

Incremental Metric	Amazon Seller Central Definition
Channel Company ID	Merchant token
Channel Parent Product ID	Parent ASIN
Channel Product ID	ASIN
Channel SKUs	SKU

Frequently Asked Questions

Why are there discrepancies between the data in the retail and finance modules?

For a Seller Center connection, the retail module sources sales data from the All Orders report, which is available to be retrieved daily. On the other hand, the finance module sources all data from settlements reports, which are only available at the close of a settlement period (typically 14 days). The data sources also differ in that the All Orders report is inclusive of all orders, regardless of shipment status, whereas settlements reports include only dispatched orders.

Why do my sales numbers look different than those reported in Amazon's Business Reports dashboard?

Incremental sources Seller Central sales data from the All Orders report, which contains data for all orders regardless of settlement status or fulfillment method. While Amazon's Business Reports dashboard reports out in Pacific Time (PT), the All Orders report uses Coordinated Universal Time (UTC) in order to align cross-channel time standards. The difference in reporting time zone may lead to sales data being shifted across date lines.

Business Reports also include canceled orders in their sales aggregations whereas the All Orders report excludes them. As a result, Business Reports may contain inflated sales numbers, as they will include orders that led to no revenue transactions.

Why am I missing Amazon Seller Central data in the finance module for certain weeks?

Amazon finance data is generated from settlement reports, meaning that recent finance data will be unavailable until the day after the close of a settlement period. Data from less-recent weeks is only available for periods for which the settlement report is available in Amazon Seller Central’s payments dashboard. To view available reports, Amazon Seller Central users with adequate permissions can navigate to Reports > Payments > All Statements and select “Request Report” for any relevant settlement periods. Any reports that have not been requested or expired prior to Incremental onboarding will not be available to view in Incremental’s platform.

Why is my sales total greater than the sum of new and repeat customer sales?

For Seller Central sales, new and repeat customer data is only available for Amazon-fulfilled orders. Therefore, any orders that are fulfilled by the seller will not be included in either of these metrics. Furthermore, if a seller chooses to connect their Seller Central account but not FBA, no new or repeat sales data will be shown in the platform.

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