Google Display & Video 360 Channel Guide – Incremental

Welcome to Incremental’s Google Display & Video 360 (DV360) Guide.

In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.

Google DV360 Data Availability
Google DV360 Terminology
Frequently Asked Questions

Google DV360 Data Availability

Incremental	Google DV360
Module / Dashboard	Partner Source	TW Availability	Notes
Marketing	API	Daily	Data updated by 10am ET for the prior day's data (with 14-day lag for fully-stated data to account for attribution window)

Google DV360 Terminology

Incremental Metric	Google DV360 Definition	Module / Dashboard
Attributed Sales	Total conversion value	Marketing
Clicks	Clicks	Marketing
Conversions	Conversions	Marketing
Cost	Total media cost	Marketing, Finance
Impressions	Impressions	Marketing
Engagements	Engagements	Marketing
Search Term	Search keyword	Marketing
Product ID	Item ID	Product Catalog
Channel Company ID	Customer ID	Product Catalog

Frequently Asked Questions

How are attribution and conversion metrics calculated?

Incremental's data reflects Google DV360’s attribution and conversion values at the time the data was pulled. See Google's documentation for more information on attribution models within the context of DV360.

Why do attributed metrics (e.g. ad-attributed revenue) change over time?

Each conversion action is assigned a conversion window to track conversions generated within a given timeframe after an action is performed. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later.

What types of data can I expect to see with a Google DV360 connection?

This integration provides campaign-level performance metrics for all campaigns launched via Google DV360. The data includes segmentation by keyword, demographic (age/gender), and location, where available. Please note that keyword data is only available if the account has keyword-targeted ad entities and the authorizing user has access to contextual keyword targeting data.

When connecting a Google DV360 account, users will be granted to connect both standard campaign data and YouTube campaign data. Users who run YouTube advertising through Google Ads rather than DV360 can see their YouTube data by connecting their Google Ads account. Connected channels can be updated at any time in the Channel Management page. Ads of any medium that serve on the YouTube platform will be associated with the Youtube Ads (DV360) channel. All others will be associated with the Google Display & Video 360 channel.

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