Welcome to Incremental’s Snapchat Ads Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Snapchat Ads Data Availability
| Incremental | Snapchat Ads | ||
| Module / Dashboard | Partner Source | TW Availability | Notes |
| Marketing | API | Daily | Data updated by 10am ET for the prior day's data (with a 14-day lag for fully-stated data to account for attribution window) |
Snapchat Ads Terminology
| Incremental Metric | Snapchat Ads Definition | Module / Dashboard |
| Attributed Sales | Purchases value total | Marketing |
| Clicks | N/A | N/A |
| Conversions | Purchases | Marketing |
| Cost | Amount spent | Marketing, Finance |
| Impressions | Impressions | Marketing |
| Engagements | Total shares, swipes, and saves | Marketing |
| Search Term* | N/A | N/A |
| Product ID* | N/A | N/A |
| Channel Company ID | Organization ID | Product Catalog |
* Snap's Marketing API does not provide visibility into search term or product ID performance, as Snap conversions cannot be attributed to a specific search term or product ID.
Frequently Asked Questions
How are attribution and conversion metrics calculated?
Incremental's data reflects purchases captured by Snap's attribution and conversion tracking. Please see Snap's Business Help Center documentation for more information on how the platform manages attribution through the Snap Pixel, Conversions API, and more.
Why do attributed metrics (e.g. ad-attributed revenue) change over time?
Snap assigns each conversion action a conversion window of 28 days click-through and 1-day view-through. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later. See Snap's Business Help Center documentation for more information on campaign attribution.
What types of data can I expect to see with a Snapchat Ads connection?
This integration provides campaign-level performance metrics for all Snapchat campaigns, including segmentation by both demographic (age/gender) and location. Snap's Marketing API does not support product or search term segmentation at this time.
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