Welcome to Incremental’s TikTok Advertising Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Data updated by 10am ET for the prior day's data (with a 14-day lag for fully-stated data to account for attribution window)
Note: At the moment, Incremental is able to support TikTok data for campaigns created within an auction advertising account. Reservation advertising accounts are not supported at this time.
TikTok Advertising Terminology
Incremental Metric
TikTok Advertising Definition
Attributed Sales*
Gross Revenue
Clicks
Clicks
Conversions
Conversions
Cost
Cost
Impressions
Impressions
Engagements
Clicks
Product ID**
Product ID
Channel Company ID
Ad Account ID
* The data provided by the TikTok Ads API and in the TikTok Ads Manager console does not provide visibility into conversion/sales value for standard campaigns. These metrics are only available for GMV Max campaigns.
** Product-level segmentation is only available for GMV Max campaigns. Please note that the Product ID is different from SKU or SKU ID. Ad performance reporting is only available at the Product ID level, incorporating all SKUs under a Product.
Frequently Asked Questions
How are attribution and conversion metrics calculated?
Incremental’s data reflects TikTok’s attribution and conversion values. Please see TikTok’s Business Help Center documentation for more information on how the platform manages attribution through the TikTok Pixel and Events API.
Why do attributed metrics (e.g. ad-attributed revenue) change over time?
Each conversion action is assigned a conversion window that differs depending on the source of the event (pixel vs. API) so that TikTok can track conversions generated within a given timeframe after an action is performed. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later.
Can I connect my reservation advertising account?
TikTok's API offers separate reporting for auction ads and reservation ads, and their reservation ad reporting is still in development. Given that this is not yet available to all developers, reservation accounts are not supported by Incremental at this time. A TikTok Ads connection will only provide reporting on auction-based advertising. This includes GMV Max campaigns.
What types of data can I expect to see with a TikTok Advertising connection?
This integration provides campaign-level performance metrics for auction-style campaigns, including segmentation by both demographic (age/gender) and location. TikTok's API does not support product and search term segmentation at this time.
I have active GMV Max campaigns. Why am I not seeing them in my reporting?
GMV Max reporting requires the user who authorized the integration to be a member of the Shop that the GMV Max campaigns are advertising. If you are a TikTok Business Center admin, you can assign yourself membership of the Shop in your account settings. Otherwise, please reach out to your TikTok administrator for access.
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