Welcome to Incremental’s Roundel Media Studio Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Roundel Media Studio Data Availability
| Incremental | Roundel Media Studio | ||
| Module / Dashboard | Partner Source | Availability | Notes |
| Marketing | API | Daily | Data updated by 10am ET for the prior day's data (with a 14-day lag for fully-stated data to account for attribution window) |
Roundel Media Studio Terminology
| Incremental Metric | Roundel Media Studio Console Definition | Module / Dashboard |
| Attributed Sales | Sales | Marketing |
| Clicks | Clicks | Marketing |
| Conversions | Orders | Marketing |
| Cost | Spend | Marketing, Finance |
| Impressions | Impressions | Marketing |
| Product ID | TCIN | Product Catalog |
| Channel Company ID | Advertiser ID | Product Catalog |
Frequently Asked Questions
How are attribution and conversion metrics calculated?
Incremental’s data reflects purchases as reported by Criteo and Roundel Media Studio.
Why do attributed metrics (e.g. ad-attributed revenue) change over time?
Conversions are typically tracked across a multi-day attribution window. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later.
What types of Roundel Media Studio campaigns are supported?
Incremental supports all campaigns types made available by Roundel Media Studio. For managed service clients who have campaigns outside of Roundel Media Studio, please see our Roundel Kiosk channel guide. A Roundel Kiosk account will need to be connected for non-RMS campaigns to be included in your reporting.
What is the difference between Roundel Media Studio and Roundel Kiosk?
Roundel Media Studio only supports Target Product Ads, which are sponsored product ads that are served on Target.com and the Target mobile app. Roundel's managed service clients are also eligible to run additional ad types, such as connected TV and Google search ads. These additional ad types are made available through Roundel Kiosk reporting. For more information on Roundel's ad offerings, please see their ad guide.
To avoid potential duplication of RMS campaign data, our Roundel Kiosk integration excludes RMS campaigns. If your Roundel advertising efforts include both RMS and non-RMS campaigns, please ensure that both Roundel Media Studio and Roundel Kiosk are connected.
What types of data can I expect to see with a Roundel Media Studio integration?
This integration provides campaign-level performance metrics for all RMS campaigns, including segmentation by both product and search term.