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Walmart Marketplace Channel Guide

  • Updated

Welcome to Incremental’s Walmart Marketplace Guide.

In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.

Walmart Marketplace Data Availability

Incremental Walmart Marketplace*
Module / Dashboard TW Availability Notes
Retail, Operations Daily Data updated by 10am ET for prior day's data
Finance At end of payment period** Data updated by 10am ET the day after recon reports are posted (typically a 14-day cycle)

* The Walmart Marketplace integration includes transactions made via Walmart.com's third-party seller platform. For information on ingesting data for first-party sales made on Walmart.com, please see the Walmart Scintilla Channel Guide.

** New sellers (sellers who shipped their first order less than 90 days ago or have yet to generate $7,500 in sales) may have their payments held for up to 14 days after the end of a payment cycle, which will cause delays in financial reporting. Please see Walmart Seller Help for more information on payments.

 

Walmart Marketplace Terminology

Retail Metrics

Incremental Metric Walmart Marketplace Definition
Consumer Sales Total product revenue
Unit Sales Total units sold
Returned Units Total units refunded
Walmart Buy Box % Percent of days where an item was the featured offer

 

Finance Metrics

Incremental Metric Walmart Marketplace Definition
Total Revenue Total product revenue
Seller Revenue Total product revenue
Selling Fees Total fee paid to/recouped from Walmart on sale/refund

 

 

Product Catalog

Incremental Metric Walmart Marketplace Definition
Channel Company ID Seller ID
Channel Product ID Catalog item ID
Channel SKUs SKU

 

 

Frequently Asked Questions

What are the differences between Walmart Marketplace and Walmart Owned/DSV?

Walmart Marketplace is a retail marketplace, allowing sellers to leverage Walmart’s e-commerce platform to sell products directly to consumers and manage their own fulfillment or pricing as they see fit. Owned and DSV suppliers, on the other hand, operate via first-party selling relationships in which suppliers sell products to Walmart, operating in a similar fashion to traditional retail channels. Since the inventory sold through Owned and DSV contracts is owned by Walmart, suppliers do not manage fulfillment or pricing.

 

Why is seller-fulfilled inventory data distinct from WFS inventory data?

Walmart’s seller-fulfilled inventory data and WFS inventory data are sourced from different Walmart Marketplace APIs and therefore require distinct connections.

 

Why are there discrepancies between the data in the retail and finance modules?

Data on the retail module is sourced from order data, which is inclusive of all created orders. However, finance module data is pulled from reconciliation reports, which only include dispatched orders. Additionally, there is a difference between the availability of the two data sources—retail data is available daily and finance data is only available after the close of each payment period.
 

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