The Ad Optimization tool allows users to review Incremental's recommendations for daily campaign budgets, which are optimized for incrementality. While reviewing the campaign budgets, you may choose to apply and/or adjust the suggested budget values. Once complete, you can download all applied budgets in order to make the appropriate adjustments on the relevant marketing platforms. The available export formats include:
Incremental recommendations and impact
This will allow you to view all selected budget changes across all marketing channels, along with performance metrics for the selected time period.
Amazon Ads bulk operations file
This option will allow you to download any Amazon Advertising budget changes in Amazon's own bulk operations format. The exported file can be uploaded directly to the Bulk Operations portal (here) to apply the new budget values. To learn more about Amazon's bulk operations feature, please see Amazon's documentation (here).
Walmart Connect bulk operations file
This selection will export all selected Walmart Connect (Sponsored Search) budget changes in Walmart's bulk operations format. To apply the new budgets, the downloaded file can be uploaded in the Bulk Operations portal (here). Please note that this feature is only available for Sponsored Products accounts. More information on Walmart's bulk operations feature can be found in their Advertising Help center (here).