Here’s how to navigate and make the most of the platform.
The Ad Optimization dashboard in Incremental streamlines campaign budget management. It provides actionable daily recommendations, tracks projected impact, and highlights where to reallocate spend for the best results.
Across the top you'll see a high-level overview of projected incremental sales, incremental return on investment, and a summary of how your ad spend is being reallocated.
Below that is a detailed breakdown. Review how your ad spend shifts at the channel, campaign type, and targeting tactic levels.
You can also locate areas where Incremental recommends increasing or decreasing investment. These opportunities help you act fast on what matters.
On the Campaign tab you’ll find daily spend recommendations for all campaigns—updated weekly.
You can also select your export option. Send recommendations directly to your buying platform through pre-built API integrations, or download them to a bulk file for manual upload.
You can also filter by channel or campaign, and change the granularity to dive deep by targeting tactic or custom tag.