Welcome to Incremental’s DoorDash Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
DoorDash Data Availability
| Incremental | DoorDash Ads | ||
| Module / Dashboard | Partner Source | INC Availability | Notes |
| Marketing and Retail | API | Daily | Data updated by 12pm ET for the prior day's data (with a 14-day lag for fully-stated data to account for attribution window) |
DoorDash Ads Terminology
| Incremental Metric | DoorDash Definition |
| Campaign ID | Campaign ID |
| Ad Group ID | Ad Group ID |
| Attributed Sales | Ad Attributed Sales |
| Clicks | Clicks |
| Conversions | Orders |
| Cost | Spend |
| Impressions | Impressions |
| Keyword | Keyword |
| Account ID | Ad Account ID |
DoorDash Retail Terminology
| Incremental Metric | DoorDash Definition |
| Consumer Sales | Sales |
| Unit Sales | Units sold |
| Product ID | DD_SIC |
Frequently Asked Questions
How are attribution and conversion metrics calculated?
Incremental’s data reflects checkouts captured by DoorDash's attribution and conversion tracking. Attributed sales and conversions reflect a 7-day clickthrough by default.
Why do attributed metrics (e.g. ad-attributed revenue) change over time?
DoorDash assigns conversion metrics to the date that the attributed ad interaction occurred, not the date that the conversion occurred. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later.
What types of DoorDash Ads campaigns are supported?
Incremental supports Sponsored Products and Sponsored Brands campaigns.
What types of data can I expect to see with a DoorDash Ads integration?
This integration provides product-level sales data (total sales, not just ad-attributed). It also includes campaign-, keyword-, and product-level performance metrics for your ad accounts. Please note that DoorDash does not make keyword reporting available via the API for Sponsored Brands campaigns at this time. As a result, keyword data will only include Sponsored Products campaigns.
What level of access do I need to connect my DoorDash Ads account?
In order to connect a DoorDash Ads account in Incremental, users will need to be an admin in the Incremental platform. All access provisioning on the DoorDash side will be done with the approval of your DoorDash sales contact.