Welcome to Incremental’s Pinterest Ads Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Pinterest Ads Data Availability
| Incremental | Pinterest Ads | ||
| Module / Dashboard | Partner Source | INC Availability | Notes |
| Marketing | API | Daily | Data updated by 9am ET for the prior day's data (with a 14-day lag for fully-stated data to account for attribution window) |
Pinterest Ads Terminology
| Incremental Metric | Pinterest Ads Console Definition |
| Campaign ID | Campaign ID |
| Ad Group ID | Ad Group ID |
| Attributed Sales | Total Order Value (Checkout) |
| Clicks | Clicks |
| Conversions | Total Conversions (Checkout) |
| Cost | Spend |
| Impressions | Impressions |
| Engagements | Pin Clicks |
| Keyword | Keyword |
| Account ID | Ad Account ID |
Frequently Asked Questions
How are attribution and conversion metrics calculated?
Incremental’s data reflects checkouts captured by Pinterest's attribution and conversion tracking. Attributed sales and conversions reflect a 30-day click and 1-day view window by default.
Why do attributed metrics (e.g. ad-attributed revenue) change over time?
Pinterest assigns conversion metrics to the date that the attributed ad interaction occurred, not the date that the conversion occurred. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later.
What types of Pinterest Ads campaigns are supported?
Incremental supports all campaigns available in the Pinterest Ads console.
What types of data can I expect to see with a Pinterest Ads integration?
This integration provides campaign-, keyword-, and product-level performance metrics.
What level of access do I need to connect my Pinterest Ads account?
In order to connect a Pinterest Ads account in Incremental, users will need to be an admin in the Incremental platform and an owner, admin, analyst, or campaign manager in the Pinterest Ads platform.