Welcome to Incremental’s Walmart Connect Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Walmart Connect Data Availability
| Incremental | Walmart Connect | ||
| Module / Dashboard | Partner Source | TW Availability | Notes |
| Marketing | API | Daily | Data updated by 3pm ET for the prior day's data (with a 14-day lag for fully-stated data to account for attribution window) |
Walmart Connect Terminology
| Incremental Metric | Walmart Connect Console Definition | Module / Dashboard |
| Attributed Sales | Total Attributed Sales Revenue | Marketing |
| Clicks | Clicks | Marketing |
| Conversions | Orders | Marketing |
| Units Ordered | Units Sold | Marketing |
| Cost | Ad Spend | Marketing, Finance |
| Impressions | Impressions | Marketing |
| Engagements | Clicks | Marketing |
| Search Term | Searched Keyword | Marketing |
| Keyword | Bidded Keyword | Marketing |
| Product ID | Item ID (catalog item ID) | Product Catalog |
| Channel Company ID | Advertiser ID | Product Catalog |
Frequently Asked Questions
How are attribution and conversion metrics calculated?
Incremental’s data reflects purchases captured by Walmart's closed-loop attribution and conversion tracking. Attributed sales and conversions reflect a 14-day attribution window by default.
Why do attributed metrics (e.g. ad-attributed revenue) change over time?
Walmart tracks conversions within a 14-day attribution window by default. Given that there may be a delay between an ad interaction occurring and a conversion being attributed to it, the data associated with said conversion may appear several days later.
What types of Walmart Connect campaigns are supported?
Incremental supports all campaigns from both Sponsored Search accounts.
What types of data can I expect to see with a Walmart Connect integration?
This integration provides campaign-level performance metrics for Sponsored Search and Display accounts, as well as segmentation by both product and keyword for Sponsored Search campaigns. Walmart Connect does not support demographic and geographic segmentation at this time.