Welcome to Incremental’s Amazon Vendor Central Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Amazon Vendor Central Data Availability
| Incremental | Amazon Vendor Central | ||
| Metric type | Partner Source | Availability | Notes |
| Sales | Retail Analytics - Sales | Daily | Typically a 3- to 4-day lag, with data updated by 10am ET |
| Traffic | Retail Analytics - Traffic | Daily | Typically a 3- to 4-day lag, with data updated by 10am ET |
| Costs, subscriptions, discounts | CoOps | Monthly | Typically available a week after the close of the month |
| Inventory | Retail Analytics - Inventory | Daily | Typically a 3- to 4-day lag, with data updated by 10am ET |
Amazon Vendor Central Terminology
Retail Metrics
| Incremental Metric | Amazon Vendor Central Definition |
| Consumer Sales | Total ordered product revenue* |
| Unit Sales | Total ordered units* |
| Discount Sales | Total ordered product revenue for discount sales |
| Discount Units | Total ordered units for discount sales |
| Subscription Sales | Total ordered product revenue for subscription sales |
| Subscription Units | Total ordered units for subscription sales |
| Amazon PDP Views | Total glance views |
* Please note that these metrics will reflect shipped product revenue and shipped units if your distributor view is set to Sourcing
Finance Metrics
| Incremental Metric | Amazon Vendor Central Definition |
| Total Revenue | Total ordered COGS* |
| PO Revenue | Total ordered COGS* |
| Consumer Returns | Total consumer-facing dollar value of returned products |
| Consumer Returns Units | Total units returned by consumers |
| Selling Fees | Total coop accrual charges |
| Advertising Spend | See Amazon Advertising |
| Merchandising Costs | Total vendor-funded discount charges |
| Fulfillment Costs | N/A |
| Inbound FC Costs | N/A |
| Warehousing Cost | N/A |
| Miscellaneous Costs | Other fees, including Born to Run fees and shipping chargebacks |
* Please note that these metrics will reflect shipped product revenue and shipped units if your distributor view is set to Sourcing
Product Catalog
| Incremental Metric | Amazon Vendor Central Definition |
| Channel Company ID | Vendor code |
| Channel Parent Product ID | Parent ASIN |
| Channel Product ID | ASIN |
| Channel SKUs | SKU |
Frequently Asked Questions
Why does the Vendor Central integration require participation in Brand Registry?
What is the difference between the Sourcing and Manufacturing distributor views?
All Amazon vendors have access to the Sourcing distributor view in their sales reporting, but only registered manufacturers have access to the Manufacturing view. The Manufacturing view shows data for ASINs manufactured by you, regardless of who sourced the products to Amazon. The Sourcing view shows only the data of ASINs sourced directly from a vendor code in your vendor group.
Furthermore, Manufacturing reports allow users to view sales by both ship and order date. Sourcing reports, on the other hand, only support metrics based on ship date. Incremental recommends that all Vendor Central integrations be configured to use a Manufacturing distributor view when possible.
Why do my discount/subscription sales exceed my total consumer sales on certain days?
This often occurs when your Vendor Central integration has its distributor view set to Sourcing, a setting which is decided when the integration is initially established. Amazon does not provide order date reporting for Sourcing views, so any integration with such a distributor view will see sales reporting based on ship date. However, Incremental's discount and subscription sales data is sourced from coop invoices and are reported based on order date. The result is that a discount or subscription order will be recorded as part of discount or subscription sales on the order date, but the same sale will not be factored into total consumer sales until the order is shipped, which will likely be days—or even weeks—later. This is especially likely to occur when there are high-volume, limited-time promotions (e.g. Prime Day sales).
Due to the impact this discrepancy may have on your reporting and measurement, Incremental recommends that all Vendor Central integrations be configured to use a Manufacturing distributor view when possible. Please see below for details on how to switch from a Sourcing distributor view to Manufacturing.
How do I change the distributor view on an existing Vendor Central integration?
If you wish to change the distributor view for an existing integration, please submit a ticket to our support team. Your request may take up to a week to be processed.
Please note that the distributor view is a global setting at the Parent Vendor Code level within the Incremental platform. If you have multiple Incremental brands that share a Parent Vendor Code, any changes to the distributor view will impact all of your brands' reporting.