Welcome to Incremental's Walmart Scintilla Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Walmart Scintilla Data Availability in Incremental
| Incremental | Walmart Scintilla | ||
| Module / Dashboard | Partner Source | Availability | Notes |
| Retail (Dotcom) | Scintilla Omni Sales | Daily | Data updated in Incremental by 8AM ET for 2 days prior |
| Retail (OPD & Stores) | Scintilla Store Sales | Daily | Data updated in Incremental by 8AM ET for 2 days prior |
| Operations (Dotcom) | Scintilla Ecom Item | Daily | Data updated in Incremental by 8AM ET for 2 days prior |
| Operations (Stores) | Scintilla Store Item | Daily | Data updated in Incremental by 8AM ET for 2 days prior |
* Data availability is only applicable for brands leveraging Incremental's data extraction services. For brands who provide their own Scintilla data, data is expected to be available less than 24 hours after it is shared with Incremental.
For information on ingesting data for third-party sales made on Walmart.com, please see the Walmart Marketplace channel guide.
Walmart Scintilla Terminology
Retail Metrics
| Incremental Metric | Walmart Scintilla Definition |
| Consumer Sales | Auth-based GMV |
| Unit Sales | Auth-based quantity sold |
| Discount Sales | N/A |
| Discount Units | N/A |
| Subscription Sales | N/A |
| Subscription Units | N/A |
| Returned Sales | Customer returned GMV |
| Returned Units | Customer returns quantity |
Finance Metrics
| Incremental Metric | Walmart Scintilla Definition |
| Total Revenue | Cost sales |
| PO Revenue | Cost sales |
| Seller Revenue | N/A |
| Selling Fees | N/A |
| Advertising Spend | See Walmart Connect |
| Merchandising Costs | Finalized coop funds categorized as Markdowns, Promotion Allowance, or Price Protection |
| Fulfillment Costs | N/A |
| Inbound FC Costs | N/A |
| Warehousing Cost | N/A |
| Miscellaneous Costs | Finalized coop funds excluding Markdowns, Promotion Allowance, or Price Protection |
Product Catalog
| Incremental Metric | Walmart Scintilla Definition |
| Channel Company ID | 6-digit vendor number |
| Channel Product ID | (Catalog) Item ID |
| Channel SKUs | Walmart Item Number (WIN) |
Frequently Asked Questions
How can I set up a Walmart Scintilla integration?
Company admins can navigate to the Channel Management page within your settings in order to connect any channels that your brands leverage. A Walmart Scintilla connection will require you to work with your sales or onboarding contact(s) to determine the means for data extraction. Any exchange of Walmart data will require a signed TPA with Walmart.
If you do not have a sales or onboarding contact, please submit a support ticket here. Please note that you will need a charter (paid) Scintilla subscription for Incremental to automate your data ingestion. Those with a basic (free) Scintilla subscription may leverage Incremental's Bring Your Own Data (BYOD) services.
My brand already works with an API provider to extract Walmart Scintilla data. Can I use this data to power the integration?
If you already have Walmart reporting automated through Scintilla's API and you do not wish to provide Incremental with an API seat, you may be eligible to leverage the automation set up by your data provider to support Incremental's Walmart integration. Any exchange of Walmart data will require a signed TPA with Walmart. Please reach out to your sales or onboarding contact(s) for more information, or submit a support ticket here.