Welcome to Incremental’s Instacart Retail Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Instacart Retail Data Availability
| Incremental | Instacart Retail | |
| Module / Dashboard | Availability | Notes |
| Retail | Daily | Typically a week lag, with data updated by noon ET |
Instacart Retail Terminology
Retail Metrics
| Incremental Metric | Instacart Retail Definition |
| Consumer Sales | Dollar volume |
| Unit Sales | Units |
| Channel Product ID | UPC |
| Channel Company ID | Advertiser ID |
Frequently Asked Questions
Where does Incremental source Instacart Retail sales data?
Instacart Retail sales data is sourced from the Sales and Market Share tool within the Customer Insights section of the Instacart Ads console. This view is only available to select advertisers that meet Instacart's spend requirements. If your brand does not have access to this reporting tool, please reach out to your contact at Instacart Ads.
Have another question? Click here to reach out to our support team.