When reviewing Amazon Ads campaigns, you may notice different campaign types includes Sponsored Brands and Sponsored Brands Video.
Following Amazon's shift to a multi-ad group structure for Sponsored Brands, these campaigns can have both video and non-video ads formats attached to them.
This means there is no longer a way for Incremental to definitively assign at the campaign level that a particular campaign is video vs. non-video.
If you know any campaigns that are determined as Sponsored Brands Video specifically, please notify our team via a Support ticket to have them adjusted for more accurate Modeling.
In Summary:
Incremental can honor historic Sponsored Brands Video campaign types if explicitly set, however new campaigns will simply be set to Sponsored Brands.
Incremental can honor historic Sponsored Brands Video campaign types if explicitly set, however new campaigns will simply be set to Sponsored Brands.