Using Catalog Rules to Map Campaigns and Products

Catalog Rules allow users to define logic-based conditions that automatically assign campaigns or products to a brand based on specified criteria. These rules are especially useful for:

• Large catalogs with frequent updates
• Standardized naming conventions
• Reducing manual mapping workload

Steps/Process

Step 1: Navigate to Catalog Rules

1. Be sure that you are in the appropriate Organization
2. In the top navigation bar, click Catalog
3. Click the Catalog Rules tab
4. Click Create Rule

Step 2: Define Rule Details

• Rule Name: Use a clear, descriptive name
• Rule Type: Select whether it applies to Campaign or Product
• Channels: Select the channels this rule should apply to

Step 3: Define Criteria

• Set the conditions that determine when the rule applies.
  • If Campaign rule type, you can apply conditions on the Campaign Name, Campaign ID, Account ID
  • If Product rule type, you can apply conditions on the Product Name, Campaign ID, Account ID
• Choose the appropriate logic and operator, then input values

Step 4: Define Actions

Define what should happen when the criteria are met.

• Brand Mapping: Select the brand to map the campaign/product to
• Campaign Rules can also be applied to Campaign Tags, Campaign Types, Funnel Objectives
• Product Rules can also be applied to Product Groups

Step 5: Review & Activate Rule

• Review the rule logic
• Preview the matching campaigns/products that are expected to be mapped based on rules set

If everything looks correct, click Activate

Post-Activation Behavior

• The rule will automatically apply to:
  • Existing unmapped data (if applicable)
  • New incoming campaigns/products that meet the criteria