Spend and Sales discrepancies between Incremental and a 3rd party platform can stem from a variety of factors. Common causes include:
- Incomplete or missing connections to 3rd party accounts
- Unmapped or incorrectly mapped products or campaigns
- Incorrect manually provided historical data
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Incremental's Estimates Toggle may be enabled
Note: Incremental provides short-term forecast that fill missing data from channels that have reporting delays. These estimates give brands decision-grade data, so teams can act with confidence to grow their businessrather than wait on lagged reports. When actual data arrives, estimated values are automatically replaced.
Reporting a Discrepancy
If sales or spend in Incremental doesn't match your source of truth, submit a ticket with the following information to help us diagnose the issue:
- Brand in the Incremental platform
- Channel name
- Account ID (optional)
- A data export from your source of truth covering the affected dates, at daily granularity, showing the sales or spend that doesn't match
- Screenshot or additional supporting information (optional)