Due to Amazon’s decision to limit API data to only the most recent 60-90 days (based on ad type), we require additional reporting to supplement the historical data.
Prior to submitting Historical Data, please ensure the following:
- Each file contains only one Profile ID
- Each Profile ID has an existing channel connection in the Incremental platform
- All available historical data is provided
- Data is at daily granularity
- Campaign IDs and Ad Group IDs are not rounded by Excel
- The reports are in CSV format
Amazon Ads Historical Report Guide
- Generate a CSV file containing all the required fields listed below for Sponsored Search Campaign/Product Data
- Generate a CSV file containing all the required fields listed below for Sponsored Keyword Data
- Once the files are created, please submit a Support ticket and send both files to data@incremental.com
Important Note:
These fields are necessary to ensure the most precise and accurate Modeling will be produced.
If any fields are not provided, there will be delays in the processing of your data.
These fields are necessary to ensure the most precise and accurate Modeling will be produced.
If any fields are not provided, there will be delays in the processing of your data.
Sponsored Search Campaign/Product Data:
Required Fields:
- Profile ID
- Amazon Ads Profile Name
- Report Date
- Campaign ID
- Campaign Name
- Campaign Type
- Accepted Values:
- SPONSORED_PRODUCTS
- SPONSORED_DISPLAY
- SPONSORED_BRANDS
- CONNECTED_TV
- Accepted Values:
- Advertised ASIN
- Advertised Product Name
- Impressions
- Clicks
- Spend
- Units Ordered (14-day attribution)
- Conversions (14-day attribution)
- Attributed Sales (14-day attribution)
- Currency Code (ex: USD)
- Ad Group ID
- Ad Group Name
Sponsored Search Keyword Data:
Required Fields:
- Profile ID
- Amazon Ads Profile Name
- Report Date
- Campaign ID
- Campaign Name
- Campaign Type
- Accepted Values:
- SPONSORED_PRODUCTS
- SPONSORED_DISPLAY
- SPONSORED_BRANDS
- CONNECTED_TV
- Accepted Values:
- Keyword/Target
- Keyword Match Type
- Accepted Values:
- EXACT
- PHRASE
- BROAD
- Accepted Values:
- Search Term/Query (the search term entered by the consumer which matches on the bidded keyword/target)
- Impressions
- Clicks
- Spend
- Units Ordered (14-day attribution)
- Conversions (14-day attribution)
- Attributed Sales (14-day attribution)
- Currency Code (ex: USD)
- Ad Group ID
- Ad Group Name