Welcome to Incremental's Shopify Guide.
In this document, you’ll be able to read the Incremental and partner definitions of specific data types, compare their origin fields in the partner channel, and learn about data availability for that channel. Click on the section below to get started.
Shopify Data Availability
| Incremental | Shopify | ||
| Module / Dashboard | Partner Source | TW Availability | Notes |
| Retail, Finance | API | Daily | Data updated by 10am ET for prior day's data |
Shopify Terminology
Retail Metrics
| Incremental Metric | Shopify Definition |
| Consumer Sales | Total ordered product sales less discounts |
| Unit Sales | Total units ordered |
| Discount Sales | Total discounted sales |
| Discount Units | Discounted units sold |
| Subscription Sales | Total ordered product sales less discounts for subscription orders |
| Subscription Units | Total units ordered for subscription orders |
| Returned Units | Units returned |
Finance Metrics
| Incremental Metric | Shopify Definition |
| Total Revenue | Total product sales less discounts |
| Seller Revenue | Total product sales less discounts |
| Merchandising Costs | Total applied discounts |
| Miscellaneous Costs | Return sales |
Product Catalog
| Incremental Metric | Shopify Definition |
| Channel Company ID | Shop Name (e.g. shopname.myshopify.com) |
| Channel Parent Product ID | Product ID |
| Channel Product ID | Variant ID |
| Channel SKUs | Variant SKU |
Frequently Asked Questions
Why do sales numbers differ between Shopify’s reporting and that of Incremental?
This can mostly be attributed to differences in how sales are defined on the two platforms. Net sales within Shopify’s reporting UI is defined as Gross Sales - Discounts - Returns. This differs from Shopify's Total Sales figure, which equates to Gross Sales - Discounts - Returns + Taxes + Shipping (see Shopify Help Center). Within the Incremental app, revenue metrics exclude adjustments for returns.
In addition to this, there are reporting discrepancies that can be attributed to differences in reporting time zones. Shopify data within the Incremental app will always reflect performance data according to UTC time standards. However, Shopify’s reporting UI is configured to reflect the store time zone, which can be set in the Shopify store’s settings.
Have another question? Click here to reach out to our support team.