Target Advertising Channel Guide

Target Product Ads

Target Product Ads are sponsored product ads that are served on Target.com and the Target app.

If your Target sponsored product ads are managed through the Roundel Media Studio platform, please see the Roundel Media Studio Channel Guide for more information.

If your Target sponsored product ads are managed through the Criteo platform, see the Criteo Retail Media Channel Guide for more information. Please note that only legacy Target advertising accounts use the Criteo platform. Target advertisers are encouraged to migrate their advertising to Roundel Media Studio, which is available in the Target Partners Online platform. 

Roundel Kiosk

Roundel's managed service clients have access to ad products outside of Product Ads. 

For more information on non-sponsored product ads managed by Roundel, please see the Roundel Kiosk Channel Guide.